Google Ads rewards precision. The wrong match types, an untracked conversion, or a landing page that does not follow through will drain budget before the account has taught you anything useful.
Aurevo System builds and runs the whole system: account structure, campaigns, ad copy, negative keyword lists, landing pages, and tracking that shows which spend produced an enquiry.
Where paid search budgets leak — and how we close each gap.
Loose match settings quietly spend on unrelated queries. Search-term reviews and negative lists reclaim that budget.
Calls, forms, and purchases go unrecorded, so optimisation chases clicks instead of outcomes. Tracking is verified before spend scales.
Accounts set once and forgotten drift as search behaviour shifts. Scheduled reviews keep structure, bids, and ads current.
Brand, generic, and competitor terms competing in a single pool make results unreadable. Segmented campaigns make performance legible.
A generic page makes every paid click work too hard. Campaign-matched landing pages carry the promise of the ad through.
Reports full of clicks that never answer what an enquiry cost. We agree the metric that matters before the first campaign launches.
Campaigns organised by intent, product, and match strategy so budgets can be steered and reporting makes sense.
Tested headlines and relevant extensions that earn attention without promising anything you cannot deliver.
Continuously refined exclusions that keep irrelevant queries out of the auction and out of your invoice.
Pages that mirror the ad message, load quickly, and give the visitor one clear next step to take.
Calls, forms, and sales recorded accurately, including offline outcomes that can be matched back to a campaign.
For product catalogues, clean feeds and product groupings so budget follows margin rather than noise.
You should always be able to say what the budget bought and why.
Campaigns are judged on enquiries and sales, not on click counts that flatter a report.
The Ads account, tracking, and data live in your name from the very first day of work.
Conversion tracking and account architecture are validated before budget increases are recommended.
Regular reviews of what people actually typed keep wasted spend compounding downward.
If a keyword set, offer, or margin will not work, we say so before you pay to find out.
Monthly reviews cover spend, results, the decisions taken, and what happens next.
Offer, margins, and the outcomes worth paying for are agreed before a single campaign is built.
Existing accounts are reviewed for structure, tracking, waste, and history before anything is changed.
Conversion actions are installed and verified, then campaigns are segmented by intent and product.
Campaigns go live at controlled budgets while real search-term data accumulates around them.
Bids, negatives, ads, and landing pages improve on a set cadence against the agreed metric.
The standard Google advertising stack — configured in your own account, with tracking you can verify.
Negative keywords and segmentation stop budget flowing to searches that were never going to buy.
Verified conversion tracking means optimisation follows outcomes instead of assumptions.
When the cost per enquiry works, raising budget becomes a considered decision rather than a gamble.
Paid search surfaces what people actually search for and respond to, guiding content and SEO priorities.
They build and structure campaigns, write and test ads, maintain negative keywords, manage bids and budgets, improve landing pages, and keep tracking accurate. Most ongoing work is reading search-term data and acting on it.
A new account with tracking and a first set of campaigns usually launches within one to two weeks of discovery. Existing accounts are audited first, and we confirm the timeline once we have seen how the account is set up.
Discovery, then an audit or rebuild, tracking verification, structure, and launch. From there campaigns are reviewed on a set cadence with reporting on spend, results, and the decisions taken.
You do. Campaigns, conversion actions, and history live in an account in your name, and we work with access you grant. If we part ways, everything stays with you.
Search, Shopping, Display, Performance Max, and YouTube campaigns, plus the re-engagement setups that support them. We choose and structure the mix around your funnel and your goals rather than forcing one campaign type everywhere.
Yes. Strong product data, Shopping campaigns, and correct conversion tracking are where most e-commerce accounts see the clearest returns. We combine those with search and remarketing so every stage of the journey is covered.
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